Campus Center, located on the West Campus of Duke University, is a hub of activity, socialization and events. As this area became more recognized by students, the university recognized the need to create a cohesive brand to define this area and fuel ongoing excitement. REVERED was asked to develop the brand, communicate everything available within Campus Center, and generate student excitement.

Innovation Advisors came to REVERED with a unique challenge—help create a distinct brand that positions Innovation Advisors as a thought leader in the field of innovation while still leveraging the history of the parent organization. Our team was up to the task, starting the process with collaboration sessions, in-depth discovery, and strategic planning.

Zig-Zag called on REVERED to help combat the growing problem of counterfeit products. Our team responded by creating a strategic campaign that emphasized the quality of authentic Zig-Zag products, encouraged retailers to help eliminate fakes, and clearly stated the consequences of dealing in counterfeits.