Work

Zig-Zag Counterfeit Campaign

Zig-Zag needed a way to combat counterfeit products that were costing the company profits and consumers. The challenge was creating awareness around the problem without scaring away consumers or alienating honest retailers. REVERED was up to the task, creating a carefully targeted campaign that emphasized the quality of authentic Zig-Zag products, encouraged retailers to help eliminate fakes, and clearly stated the consequences of dealing in counterfeits.

Work

Zig-Zag Counterfeit Campaign

Zig-Zag Counterfeit Campaign
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