Baebies came to REVERED with a big challenge: a new screening product for parents of newborn babies. The internal marketing team was seeking a full range of branding and marketing support — everything from a products name and brand visual guidelines to personality and messaging. And, of course, a strategic marketing plan to get the word out.
REVERED began with research and discovery, exploring the marketplace, competitors, and other newborn products to learn how to engage expecting parents. We named the product, Eli (a child’s name that can be both male and female, while also translating favorably across many languages), created a visual voice, developed a brand personality and crafted messaging. From there we created a digital media plan and online advertising that targeted expecting parents. We also created a website, tradeshow materials, and helped guide the creation of social media channels and create posting guidelines.