Campus Center, located on the West Campus of Duke University, is a hub of activity, socialization and events. As this area became more recognized by students, the university recognized the need to create a cohesive brand to define this area and fuel ongoing excitement. REVERED was asked to develop the brand, communicate everything available within Campus Center, and generate student excitement.
The Campus Center logo was based on the gothic architecture found within West Campus. Complementary logos were also created for all of the buildings and spaces located within Campus Center. To launch the brand and spread the message, REVERED designed and developed the Campus Center website, produced a digital video to show on screens around campus, and created engaging outdoor signage.