In 2012, the Duke Forward campaign launched as one of the most ambitious fundraising initiatives in the university’s history with a mission to raise $3.25 billion by June 2017. After having their most successful year in 2015, Duke Forward wanted an online report that mirrored their momentum, informed stakeholders of campaign progress and encouraged continued support. REVERED developed a theme for the report that effectively communicated the excitement, success and ongoing vision for the campaign.
REVERED’s work was so valued that we were tasked with the report in 2016 and 2017 as well. The digital reports are easy to read and scan with facts and figures presented in visually appealing and easy-to-understand graphics. All together, the strategic and intelligent informational design creates striking visuals, content hierarchy, and a sense of energy around the campaign.