The Problem
Duke University underwent a massive renovation of the historic Brodhead Center, creating a hub for the Duke community with 13 unique restaurant venues.
The Objective
We were tasked with creating branding and design to capture the energy and excitement of the renovation, and to help establish the new building as a fixture of campus, well-suited to the iconic surroundings.
Our Strategy
We created campaign materials to highlight the amazing experiences the Brodhead Center offers, featuring dining, as well as moments, relationships, and the memories that can be made. To make sure students, faculty, and staff got the message, tactics included outdoor banners, table stickers, column wraps, window clings, emails, social messaging, and animated videos.
