Work

Nic Pouches

With a new product offering that allows adults to enjoy nicotine discretely, with great flavors, and a unique sensation – our client partnered with us to build a challenger brand that would resonate. In need of a brand identity and a visual strategy to better differentiate in the marketplace – REVERED conducted market research, created user personas, prepared focus groups, and formed evidence-based recommendations. The results were striking – from brand identity kits, package designs, and the definition of a unique and strategic visual voice.

Work

Nic Pouches

Nic Pouches

Concept Spotlight

This direction captures the independence and discretion of what being free can mean for the consumer. Their use of nicotine products doesn’t define them nor does it limit them. It is aimed at professionals who are tired of taking smoke breaks, or wants to be able to enjoy the sensation of nicotine privately, without being labeled one way or another. They’re strong people who get what they want, when they want it.

Concept Spotlight

This direction taps into the rule breaker and rebel in all of us. Standard rules tell us all the things we can’t do, while these consumers instead view life as a list of what they can. It makes its appeal with an edgier, grittier look, that combines a blue-collar ethic with a refinement and a purpose. These are not rebels without a cause, they instead refuse to accept any limitations placed on the way they want to live.

Concept Spotlight

This direction is entirely about freedom. Using this product gives you the freedom to enjoy nicotine anywhere, any time. Whether shopping, being active, at church or a family gathering, users don’t need to excuse themselves, or take themselves out of the action. This concept represents an aspiration of being your best self, while giving yourself permission to be you.