Square Root is an emerging SAAS development company based in Austin, TX. Their custom performance management software delivers advanced data-driven insights to help businesses optimize operations. While they had built a loyal customer base, they felt their brand identity and website weren’t effectively communicating their personality or selling their product. REVERED was asked to reposition Square Root, update brand visuals and content, and refresh their website.
When evolving the brand, REVERED paid careful attention to maintaining the fun identity of Square Root and giving them design guidelines and messaging that matched. Building off the logo, the updated look uses angles, arrows, and textures to add depth and interest while still feeling like Square Root. Content is conversational and professional, showcasing the product, the expert team, and the focus on success. Overall, it’s an exciting and engaging web experience that translates seamlessly to mobile.