In Spring, 2019, REVERED took over the official Stoker’s account on Instagram. Our responsibilities ranged from day to day brand posts to promoting special events, promotions and sweepstakes. Our primary challenge was reaching a predominantly young male audience and keeping their interest. But managing a social account isn’t all fun and memes, it required a strategy, organization and a process for ushering posts from concept to execution and through approvals and legal review. In the process we were able to establish Stoker’s as a voice for Stoker’s users and dippers in general on a platform where they’re largely ignored by other dip brands, growing Stoker’s followership and engagement in the process.