The Problem
Though an emerging SAAS development company, Square Root, had built a loyal customer base, they felt their brand identity and website weren’t effectively communicating their personality or selling their product.
The Objective
We were challenged with repositioning Square Root, updating brand visuals and content, and refreshing the website.
Our Strategy
We maintained the energetic identity of Square Root and gave them design guidelines and messaging that matched. The updated look uses angles, arrows, and textures to add depth and interest while content is conversational and professional, showcasing the product, the expert team, and the focus on success.
