Duke Health Development and Alumni Affairs wanted to refresh their online experience to match the groundbreaking and innovative care that Duke Health continues to deliver. They turned to REVERED for sitemap strategy, content support, and updated website design that would engage donor audiences and inspire deeper interaction.
To help them reach their goals, our team first took the time to understand their donor audiences and analyze their existing online experience. The updated site features intuitive navigation, bold visual design, and bright photography—all focused on highlighting inspirational Duke Health stories and emphasizing how donors help make it possible. Visitors can explore stories, find important information, and truly see how their contributions fuel even more life-saving innovation.